Determinants of fashion store personality a consumer perspective
Identifieur interne : 000580 ( Main/Exploration ); précédent : 000579; suivant : 000581Determinants of fashion store personality a consumer perspective
Auteurs : Francisco Guzmn ; Malaika Brengman [Belgique] ; Kim Willems [Belgique]Source :
- Journal of Product & Brand Management [ 1061-0421 ] ; 2009-08-21.
English descriptors
- Teeft :
- Affective quality, Assortment, Background music, Belgian adult respondents, Better understanding, Brand personality, Brand personality attributions, Brand users, Brengman, Building store personality, Business research, Clear store layout, Coding scheme, Colored store, Colorful store design, Conference proceedings, Consumer personality, Consumer perspective journal, Consumer research, Content analysis, Convenience sample, Corporate identity, Cue, Cues number, Customer base, Determinant, Dominant cues number, Empirical analysis, European journal, Fair price, Fashion chains, Fashion industry, Fashion retailers, Fashion store, Fashion store personality, Fashion store personality determinants, Fashion store sophistication, Fashion stores, Frequency class, Genuineness, High class, Highest frequency category, Human rights, Humanlike personality traits, International conference, International journal, Large number, Levesque, Loud music, Main determinants, Malaika, Malaika brengman, Marketing science, Merchandise, Newbury park, Nice store, Overview, Particular store personality, Personality trait, Personality traits, Product brand management, Product brand management malaika brengman, Quality clothing, Quality goods, Relative importance, Research conference, Respondent, Retail brand attitudes, Retail distribution management, Retail managers, Retailer, Sage publications, Sales personnel, Salesperson, Salient determinants, Shopping experience, Store, Store atmosphere, Store design, Store environment, Store format, Store image, Store loyalty, Store personality, Store personality dimensions, Store personality scale, Store personnel, Trait, Unique cues, Unpleasantness, Vrije universiteit brussel, Willems, Willems volume.
Abstract
Purpose The purpose of this paper is to identify the main determinants of fashion store personality, as perceived by the shopper. It aims to discover factors that are responsible for specific store personality trait perceptions in order to understand how these humanlike personality traits are induced in a retailing context. Designmethodologyapproach With this end in mind, a qualitative exploratory study was undertaken. A total of 70 indepth semistructured interviews were conducted with a convenience sample of Belgian adult respondents to systematically assess the connotations of the 34 different store personality trait descriptors put forward by d'Astous and Lvesque. Respondents were asked which fashion stores they considered to embody these specific personality traits and they were probed for the sources of inference they used. Findings The findings reveal that the store environment and store design particularly is an important factor in determining the personality of fashion stores. Also, other factors such as corporate social responsibility, reputation, service level, the salespeople, the merchandise sold, pricequality perceptions and the consumer base determine perceptions of genuineness, solidity, sophistication, enthusiasm and unpleasantness. Practical implications A better understanding of the determinants of fashion store personality is essential for retail managers who wish to reposition their stores. Retailers and store designers should be aware of the important role of atmospherics in this regard. Originalityvalue Apart from conceptual work, no empirical research has yet systematically investigated determinants of each of the main store personality dimensions.
Url:
DOI: 10.1108/10610420910981828
Affiliations:
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research</term><term>Content analysis</term><term>Convenience sample</term><term>Corporate identity</term><term>Cue</term><term>Cues number</term><term>Customer base</term><term>Determinant</term><term>Dominant cues number</term><term>Empirical analysis</term><term>European journal</term><term>Fair price</term><term>Fashion chains</term><term>Fashion industry</term><term>Fashion retailers</term><term>Fashion store</term><term>Fashion store personality</term><term>Fashion store personality determinants</term><term>Fashion store sophistication</term><term>Fashion stores</term><term>Frequency class</term><term>Genuineness</term><term>High class</term><term>Highest frequency category</term><term>Human rights</term><term>Humanlike personality traits</term><term>International conference</term><term>International journal</term><term>Large number</term><term>Levesque</term><term>Loud music</term><term>Main determinants</term><term>Malaika</term><term>Malaika brengman</term><term>Marketing science</term><term>Merchandise</term><term>Newbury park</term><term>Nice store</term><term>Overview</term><term>Particular store personality</term><term>Personality trait</term><term>Personality traits</term><term>Product brand management</term><term>Product brand management malaika brengman</term><term>Quality clothing</term><term>Quality goods</term><term>Relative importance</term><term>Research conference</term><term>Respondent</term><term>Retail brand attitudes</term><term>Retail distribution management</term><term>Retail managers</term><term>Retailer</term><term>Sage publications</term><term>Sales personnel</term><term>Salesperson</term><term>Salient determinants</term><term>Shopping experience</term><term>Store</term><term>Store atmosphere</term><term>Store design</term><term>Store environment</term><term>Store format</term><term>Store image</term><term>Store loyalty</term><term>Store personality</term><term>Store personality dimensions</term><term>Store personality scale</term><term>Store personnel</term><term>Trait</term><term>Unique cues</term><term>Unpleasantness</term><term>Vrije universiteit brussel</term><term>Willems</term><term>Willems volume</term></keywords></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract">Purpose The purpose of this paper is to identify the main determinants of fashion store personality, as perceived by the shopper. It aims to discover factors that are responsible for specific store personality trait perceptions in order to understand how these humanlike personality traits are induced in a retailing context. Designmethodologyapproach With this end in mind, a qualitative exploratory study was undertaken. A total of 70 indepth semistructured interviews were conducted with a convenience sample of Belgian adult respondents to systematically assess the connotations of the 34 different store personality trait descriptors put forward by d'Astous and Lvesque. Respondents were asked which fashion stores they considered to embody these specific personality traits and they were probed for the sources of inference they used. Findings The findings reveal that the store environment and store design particularly is an important factor in determining the personality of fashion stores. Also, other factors such as corporate social responsibility, reputation, service level, the salespeople, the merchandise sold, pricequality perceptions and the consumer base determine perceptions of genuineness, solidity, sophistication, enthusiasm and unpleasantness. Practical implications A better understanding of the determinants of fashion store personality is essential for retail managers who wish to reposition their stores. Retailers and store designers should be aware of the important role of atmospherics in this regard. Originalityvalue Apart from conceptual work, no empirical research has yet systematically investigated determinants of each of the main store personality dimensions.</div></front></TEI><affiliations><list><country><li>Belgique</li></country><region><li>Région de Bruxelles-Capitale</li></region><settlement><li>Bruxelles</li></settlement></list><tree><noCountry><name sortKey="Guzmn, Francisco" sort="Guzmn, Francisco" uniqKey="Guzmn F" first="Francisco" last="Guzmn">Francisco Guzmn</name></noCountry><country name="Belgique"><region name="Région de Bruxelles-Capitale"><name sortKey="Brengman, Malaika" sort="Brengman, Malaika" uniqKey="Brengman M" first="Malaika" last="Brengman">Malaika Brengman</name></region><name sortKey="Willems, Kim" sort="Willems, Kim" uniqKey="Willems K" first="Kim" last="Willems">Kim Willems</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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